San Clemente (California), Munich, October 2019: STANCE, the socks and underwear producer from California, is welcoming the Austrian freeskier, Dennis Ranalter, to its team of athletes #punksnpoets. The 25 years old is now collaborating closely with the inhouse SHRED-Lab of STANCE. The US-American brand has been known for its creative design of lifestyle socks. In addition, STANCE has been producing performance socks, among them ski socks, for a few years.

A unique style is connecting the brand STANCE and Dennis Ranalter. The 25 years old freeskier grew up in the Austrian Stubai Valley where he had the best conditions to work on his aesthetic style since childhood. Instead of putting all creativity in a single run during competitions and being judged by a jury, the Austrian rather concentrated on video production and regularly posted clips on his social network accounts. As of now, Dennis Ranalter is shredding with the completely edited ski socks collection by the US-brand.

Dennis Ranalter about the collaboration: “STANCE is well known among the freeski community – above all for the brand’s strong designs. Yet, what is more crucial for me: The new sock collection is convincing by its perfect fit and the highly comfortable material. They help me to concentrate on what really matters – skiing.”

Rich Philip, Marketing Director EMEA, is happy to welcoming Dennis Ranalter in his teams of athletes: “Dennis has a unique style and an attitude that suits us perfectly. His pleasure of going skiing is absolutely contagious and we are inspired by his creative way of seeing the mountain. We are looking forward to working together with him in order to boost further development of our ski products.”

— STANCE welcomes Dennis Ranalter, watch Video Clip —


The creative roots of STANCE are complemented by the inhouse testing laboratory “Shred Lab” for technical innovations of  wearing comfort and performance. Besides of lifestyle socks STANCE is producing performance socks for the product areas Adventure, Run, Training, Snow and Studio which feature the revolutionary, inhouse developed FEEL360 technology. FEEL360  is a proprietary fibre treatment that adapts and reacts to the foot to create the freshest and driest comfort experience.

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