Bielefeld, April 2–3, 2025 – The KATAG Brand Day has firmly established itself as one of the most important industry events in the fashion business. With a tradeshow vibe, good energy, trend-driven food concepts, and a high level of engagement from key retail players – especially from well-known department stores – it’s become a must-attend. This year, Tree Distribution joined the event for the very first time with its own stand, presenting top brands Le Specs, Stance, Ucon Acrobatics, and Herschel. Across two vibrant event days, we experienced impressive visitor traffic, inspiring conversations, and a strong interest in our brands – both at the booth and via the KATAG app.

Our multibrand stand was visually appealing, well-structured, and perfectly in tune with today’s retail needs. Digitally, we showcased each brand through dedicated profiles on the KATAG app, creating an additional source of inspiration and information. This year, for the first time, even non-KATAG partners were invited – allowing us to reconnect personally with several existing customers.

Le Specs brought the sunshine: the new sunglasses collection was a clear favorite and total crowd-pleaser, especially among female buyers. With on-point silhouettes and bestselling icons, the feedback was overwhelmingly positive. No surprise – Le Specs continues to be a favorite among global celebrities.

Herschel made a strong statement with a newly aligned product strategy – combining modern lifestyle silhouettes with clean, functional design. On display: the new Quilted Series with clear fashion potential, alongside key pieces from the Water Resistance Collection and the Travel Collection.

Ucon Acrobatics set the tone for sustainable innovation with the trending Puffy Bags from the new Moss Series and the Lotus Infinity Series, crafted from recycled textile waste. The Berlin-based brand delivered a focused, minimalist and meaningful presence – bold in its commitment to certified sustainable design.

As part of our concept, we also integrated everyday staples from Stance – the iconic California sock brand we’ve proudly partnered with since 2010. Their casual socks stood out with high comfort, smart features, and a fresh mix of clean and creative prints.

Let’s get in touch and grow together!