Catch the big wave! The U.S.-based sunglasses brand I-SEA – a newcomer at tree – is currently the fastest-selling sunglasses brand in the U.S. action sports segment, ranking #1 according to the latest ActionWatch report.
In 2025, I-SEA is once again an official partner of the World Surf League, riding high with style and performance. The first tour stop at the MEO Rip Curl Pro in Peniche, Portugal, was the perfect launch for I-SEA’s official market entry into Portugal. Selling more than 60 sunglasses per day at the pop-up stand speaks for itself!
Demand is also clearly picking up across Europe: in some stores, the new I-SEA collection sold out completely within just five weeks.
With this momentum, I-SEA continues throughout the entire WSL season – the next stop is on May 3rd at Snapper Rocks on Australia’s Gold Coast. Until then, we’re soaking up the sun with I-SEA’s 100% polarized lenses and a price-performance ratio that’s hard to beat: 90% of the collection is priced under €50 RRP.