From December 3rd to 5th, the international sports community gathered for the annual must-attend event at the ISPO trade fair in Munich. This year, we were once again proud to participate with the Scandinavian urban outdoor brand Fat Moose.
The exhibitor format was innovative this year and truly ahead of its time:
On the ‘Zeitgeist’ area, only selected brands that embody the current zeitgeist were showcased. Among them, Highsnobiety presented a larger space for curated trend brands like Hoka, Stanley, and Asics, all featured with compelling booth concepts in the exclusive area.
In the ‘Zeitgeist x CIFF’ section, only Scandinavian brands were displayed, typically seen at the CIFF trade fair in Copenhagen. Alongside brands like Woodbird, Fat Moose presented its new AW25 collection ‘NORDIC TERRAIN’, featuring functional high-tech innovations and fresh urban street fashion trends designed for both cityscapes and outdoor trails.
