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WEST COAST VIBES: THE STORY OF I SEA

Founded in 2015 in San Clemente, California, the sunglasses brand I SEA is the epitome of modern surf and skate culture on the West Coast. I SEA offers sporty designs as well as trendy fashion silhouettes.

POLARIZED DESIGNS & US MARKET LEADERSHIP

Polarized lenses provide protection and clear vision. The combination of high-performance lenses and modern looks makes I SEA especially popular in the surf community and among action sports enthusiasts. As the current market leader in the action sports segment in the USA, I SEA is creating the perfect foundation to successfully expand into the European market.

PREMIUM QUALITY & AFFORDABLE PRICING

I SEA impresses with an unparalleled price-performance ratio: 90% of the collection is priced under an RRP of €50. The brand uses high-quality materials such as handcrafted nylon and bio-based acetate – materials typically found only in premium segments above €200.

COMMITMENT TO THE SURF COMMUNITY

As an official sponsor of the World Surf League (WSL) and other international events, I SEA strengthens its position in the surf scene. Well-known team riders like Ivan Florence, Grayson Fletcher, and Cole Houshmand embody the spirit of the brand and support its powerful marketing reach.