Since 2009, Herschel Supply Co. has been globally recognized for its brand and quality promise. Herschel embodies a timeless, unmistakable style combined with high functionality for everyday life and adventures in bags and accessories. In 2025, tree distribution takes over the distribution of Herschel Supply in Germany, marking a new direction for the brand.
Herschel Supply Co. was founded in 2009 by brothers Jamie and Lyndon Cormack, taking its name from the small town of Herschel in Saskatchewan, Canada, which inspired much of their childhood creativity and freedom. This place served as a muse to establish a brand that reflects these values.
“With this mindset, we launched our brand in Vancouver, British Columbia, where we commit to our footprint and care for the community, oceans, and mountains that surround our beautiful city. We design classic products that blend style, quality, and purpose, while keeping sustainability at the forefront.”
Herschel has quickly established itself as a globally recognized brand, offering a diverse portfolio of backpacks and bags that spans lifestyle, travel, and outdoor categories. The signature Herschel design of the Classics Collection blends modern lifestyle aesthetics with nostalgic elements. In addition to many well-known silhouettes and bestsellers from the Herschel Evergreen range, there are several innovations coming in 2025, particularly in the back-to-school segment.
In addition to promising product innovations with new materials and collections, Herschel focuses on exclusive collaborations, including with Thrasher Magazine. The Herschel x Thrasher Collaboration is a reinterpretation of the classic Herschel bags and travel bags designed for skate trips, featuring custom labels and exclusive artist prints. This collaboration will launch in AW25.
From Canada to the world with the Herschel Travel Collection. Herschel is globally known for its performance tested trolleys and roller bags. Modern, thoughtful design meets high-end craftsmanship and durable materials, such as sustainable Hardshell or all-terrain wheels.
Travel everywhere, travel often – with this motto, Herschel is launching its own outdoor line in AW24, following its legacy of nature connection that has always accompanied the Canadian brand. This high-performance collection leaves no technical demand unmet and cleverly combines various outdoor uses through a modular system.
A Little Herschel Collection for kids and an accompanying lifestyle apparel line expand the growing portfolio.
