Few skate brands have evolved alongside the culture as consistently as Element. Founded in Atlanta in 1992, the label has grown from a core skateboarding brand into a global name in boardsports, streetwear and lifestyle. To this day, Element combines authentic skate heritage with timeless design and a strong sense of purpose.
Since 2018, Element has been part of the legendary Boardriders family, headquartered in Saint-Jean-de-Luz, alongside brands such as Quiksilver, Billabong and DC Shoes.
Its apparel collections merge the roots of skateboarding and surfing with contemporary streetwear, capturing the renewed global influence of boardsports on modern fashion
For Element, skateboarding has always been more than a sport—it’s a way of life. The brand blends urban style with a deep connection to nature while remaining true to its origins. Rather than following short-lived trends, Element continues to focus on authenticity, durability and a distinctive brand identity.
Guided by its philosophy, “Conscious by Nature,” Element sees nature not only as a source of inspiration but also as a responsibility. The brand is committed to using better materials, creating longer-lasting products and designing timeless collections with a more mindful approach to production.
Element’s collections appeal to lifelong skateboarders as well as anyone looking for authentic casualwear with a genuine story. More than three decades after its founding, the brand continues to unite a global community of skaters, creatives and free spirits who share a passion for boardsports, design and individuality.
