The brand Deus Ex Machina began in 2006 in Australia with handcrafted motorcycles and is guided by the quaint notion that doing something is more fun than simply owning something. Surfing, skateboarding, or motorcycling should not be viewed separately but as related activities united by a shared lifestyle.
A very individual approach that has gathered a large community of free spirits, embracing values like openness, creativity, and pure passion for life. Deus aims to inspire and, with its inclusive philosophy and a wealth of artistic extravagance, creates a postmodern brand culture with international resonance. Handcrafted surfboards, technical snowboards, and an extensive collection of lifestyle apparel and accessories joined the custom-made motorcycles.
Deus Ex Machina translates to ‘God from the Machine.’ From Bali to Biarritz, Milan, and Los Angeles – the characteristic brand spirit runs like a sacred red thread through the so-called ‘Deus Temples’: impressive stores, showrooms, and creative touchpoints, which also include the popular Deus Cafés.
The first Deus ‘Temple of Enthusiasm,’ originally the brand’s showroom in an old factory building in Camperdown, Sydney, remains a model to this day. The creative concept of a cultural sanctuary brought together workshops, artist studios, independent designers, and gastronomy – a place that celebrated free thinking, innovation, and community.
