Stance has turned socks into the most exciting fashion & lifestyle accessory. This successful collection now ranges from casual to performance socks for running, outdoor/hiking, athletics, basketball, baseball, skateboarding, snowboarding and skiing.
The constant development of fibres and fabrics evolved from socks into men’s underwear and an extended t-shirt collection using sustainable materials like modal and seaweed.
Stance is engaged in a creative community and works closely with its brand ambassadors, the “Punks and Poets”. These artists, athletes and performers have helped to make Stance what it is today: bold yet magical with a rebellious touch.
tree distribution has worked with Stance as a 360° partner in Germany and Austria since its European launch in 2011.
We handle all aspects of brand management, sales (in-house, sales force, sales management, key account management), marketing (including B2B and DTC brand initiatives and trade shows from planning to execution), PR, collaboration strategy, warranty handling and credit control for Stance.
The clear, strict segmentation strategy is key to Stance’s success in Germany and Austria.
Based on the various categories of Stance products, such as casual socks, performance socks, underwear and t-shirts, we work with different rep teams to ensure segmentation. For casual, one team serves action sports, while others work with streetwear & sneaker specialists or lifestyle and fashion accounts.
We present the collections to our accounts via our showrooms in Berlin, Hamburg, Cologne, Munich and Innsbruck and through regular visits at the POS.
We service around 400 selected brick-and-mortar retailers and e-commerce specialists in the various channels – from action-sports, streetwear and sneaker boutiques to lifestyle, fashion, general sports and speciality sports, such as biking, hiking/outdoor, running, skiing and snowboarding. To optimise in-store product presentation and maintain sales staff product knowledge, our visual-merchandising team is constantly on the road visiting our accounts.
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