Founded in 2003 in Australia, Rhythm embodies the culture of alternative surfing. Inspired by the Australian coastline, the melody of the waves, premium materials, and sustainable practices, Rhythm captures the essence of coastal living in its Coastal Apparel Swim Collection. The brand represents a movement that prioritizes creativity, sustainability, and the coastal lifestyle.
Rhythm nurtures a diverse community of surfers, musicians, travelers, and artists who harness Australia’s unique coastal heritage to express their creativity. The brand encourages its community to break away from the beaten path and constantly explore new ways, with creative self-expression at the forefront.
From the beaches of Australia to the world: Today, Rhythm is a premium lifestyle brand available in over 500 retail locations globally. A key highlight is the flagship store in Burleigh Heads on the Gold Coast, which forms the heart of the brand and maintains direct contact with coastal culture.
Rhythm remains true to its vision, continually crafting modern coastal fashion deeply rooted in the sea. The brand’s design ethos is embodied by local artists and sustainable practices, which are reflected in every collection. The Rhythm collection includes swimwear, apparel, and accessories, with some items produced from sustainable materials. Rhythm launches two capsule collections annually, for Spring/Summer and Fall/Winter.
