LE SPECS STORE EVENT & MARSHALL POP UP – TEGERNSEE – 18/06/2024
Rottach-Egern, May 18, 2024 – We kicked off the launch of the Le Specs Summer Collection 2024 with a spectacular store event at the beautiful Tegernsee, just south of Munich. To create a win-win situation and provide the best sound experience, we also installed a Marshall pop-up right next to the main store.
With the help of regional event partners, we offered a cohesive concept that invited many customers and passersby to stop, stay, and shop. The modern floral decor by BergBlume Tegernsee, in Le Specs CI colors, beautifully set the store space in a summer mood. Catering was provided by Café & Bistro Lieblingsplatz from Gmund. Honestly, we’re still thinking about the delicious finger foods and finest organic ice cream.
The photo booth activation on the sales floor, with Le Specs sunnies as the main prop, ensured a relaxed atmosphere and fun moments.
Thanks to the billboard marketing in advance, with multiple large-scale displays around the lake, the event was very well attended – a successful event day with great feedback, high sales, and lots of good vibes, echoing like powerful Marshall sound.
Store Location: CHRISTIS CONCEPTSTORE, Rottach Egern| INSTA @christis.store
Event Partner
DieBergBlume, Tegernsee | INSTA @diebergblume
Lieblingsplatz, Gmund | INSTA @tegernseer_lieblingsplatz
